Sam Ryder

Sam Ryder is a British singer-songwriter who gained widespread recognition after going viral on TikTok during the COVID-19 lockdown.

Over the past two years, Sam Ryder has been navigating a transformative chapter in his already extraordinary career. Following his rise from wedding singer to viral TikTok sensation, Eurovision star, and chart-topping artist, Ryder has now channelled his journey into his second album. This project marks a reset—both personal and professional—following the dissolution of his label team shortly after his 2023 sell-out UK tour. Rather than re-sign, Ryder joined Artist Theory, a new label founded by his former mentors, allowing him to embrace full creative control.

Splitting his time between Essex and Nashville—where he now owns a cabin—Ryder has written deeply personal, stripped-back songs that reflect his growth. He collaborated with a smaller circle of trusted creatives, including long-time friend Nick Lobel and hitmakers like Steve Mac and Mike Elizondo. The result is what Ryder calls “Frontier Soul,” a blend of soul, pop, and country influences, rooted in emotional honesty.

Tracks like White Lies, Up Down, Better Man, and Armour reveal a new vulnerability. Armour, in particular, showcases Ryder’s rawest vocal performance yet, confronting personal truths and past relationships. Built in studios he crafted with his father, this album emphasizes authenticity, passion, and self-belief. “It is a quest for the truth,” Ryder says, underscoring his commitment to music that’s emotionally real and creatively pure. This new phase reaffirms Ryder’s status not only as a phenomenal vocalist but also as a heartfelt songwriter creating from the soul.