NSG

Standing at the forefront of the UK homegrown music scene and the most culturally relevant Afroswing collective on these shores, NSG is the trailblazing, East London six-piece of Ghanaian and Nigerian descent, made up of – Kruddz, Mxjib, Mojo, OGD, Dope and Papii Abz. Celebrating 10 years of NSG this year, the music act has spent the last decade crafting their innovative, signature sound which fuses sunny, laidback Afrobeats with UK and US Hip-Hop and tropical Caribbean inflections – which has not only helped them to garner a staggering amount of streams across their tracks and visuals and earned them a UK Top 10 and a slew of Top 40 hits but has become the zestful sound of Britain’s youth, from the inner-city to the suburbs.

Best described as a brotherhood, NSG dominated 2021 with the release of their Headliner EP which featured stellar collaborations with Mist, Patoranking and long-time collaborator JAE5 and received accolades from the likes of Billboard, Complex and Hypebeast and showstopping performances of their summer smash hit ‘Petite’ – including that year’s MOBO Awards.

Already consistently bringing major heat to the UK underground scene before bursting into the mainstream with their 2019 summer hit ‘Options’, which peaked at #7 on the Official UK Charts and the #1 spot on Spotify’s UK Viral Chart and sparked a viral dance craze, and a subsequent string of infectious releases including ‘OT Bop’, ‘Lupita’ and ‘Kate Winslet’. Building on their runaway 2020 successes – including the pinnacle release of the mixtape ‘Roots’ which NME described as a project that ‘lives up to their chart-topping reputation’, making history as the first act to hit the #1 spot on the Official Afrobeats Chart, winning ‘Visual of the Year’ at the return of the MOBOs, as well as the impactful launch of staple The Area Bar in Accra, Ghana – NSG continue to strive to shine in their own lane, while pushing forward the Afro-inspired cultural scene they have passionately helped to pioneer.

Bringing an early taste of the summer with their first release of 2023, NSG have teamed up with the rapidly rising Manchester rapper Meekz for their forthcoming single and visual ‘Unruly’ – which is to be one of the most exhilarating collaborations of the year,

Confirming their plans for global domination, NSG say ‘we’re not looking at a United Kingdom thing, we’re looking at a global thing.’ – and with well over 730 million streams under their belts, sold-out tours across Africa, the US, Canada, Europe and the UK and more new music set to be released throughout the year, they are already well on their way!