Monday, 28 Oct
Village Underground, London
Born Jaylah Hickmon, Doechii is a rising star in the world of hip-hop, known for her bold lyrical style, genre-blurring sound, and unapologetic persona. Hailing from Tampa, Florida, Doechii made waves in the music industry with her unique blend of rap, R&B, and experimental pop. She quickly gained attention for her fearless self-expression, which addresses themes of empowerment, identity, and personal transformation.
Doechii first broke through with her viral hit “Yucky Blucky Fruitcake” in 2020, which showcased her ability to blend humor, raw emotion, and sharp lyricism into a distinct sound. The track, which amassed millions of streams, catapulted her into the spotlight, earning her praise for her creativity and authenticity.
Her follow-up projects, including the critically acclaimed EP *Oh the Places You’ll Go*, solidified her place as an innovative voice in the industry. Doechii’s music is known for pushing boundaries, fusing elements of alternative hip-hop with avant-garde production, all while maintaining a strong narrative voice.
In 2022, Doechii signed with Top Dawg Entertainment (TDE), a label known for fostering the careers of influential artists like Kendrick Lamar and SZA. This move marked a significant moment in her career, aligning her with one of the most respected rosters in modern music. Shortly after, she released the hit single “Persuasive,” further cementing her status as one of hip-hop’s most dynamic emerging artists.
In addition to her musical achievements, Doechii is recognized for her vibrant visual aesthetic, often blending fashion, performance art, and storytelling in her music videos. She’s become a voice for young, diverse creatives, particularly those navigating issues of gender, race, and self-discovery.
With her charismatic stage presence and boundless creativity, Doechii continues to push the envelope and solidify her reputation as a trailblazer in the next generation of music innovators. As she continues to rise, her fearlessness in expressing her truth ensures that she will remain a powerful force in shaping the future of hip-hop and beyond.