iamamiwhoami | ionnalee

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Going into the recording of Be Here Soon, ionnalee (Jonna Lee) felt unsure. The Swedishmusician has made a career as the enigmatic iamamiwhoami, crafting haunting audio visual pop alongside co-writer/producer Claes Björklund and cinematographer John Strandh who she’s worked with since the inception of her iamamiwhoami project. Not only is Lee the enigmatic voice of iamamiwhoami, she also serves as the writer, producer, and director of thevisual counterpart that encompass the world of each album—in addition to heading To whom itmay concern. (TWIMC), a label that she established in 2010. So the idea of facing the intensity of the creation process of leading the group again was daunting, particularly when the haunting, highly-produced pop she had made in the past no longer fit the reality she was livingi n.

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