Like young talent in small cities and towns up and down the country, 21-year-old singer-songwriter Etham dreamed of releasing his own music. He achieved that ambition last year with the appearance of his debut acoustic EP Better Now. But what happened next was beyond Etham's wildest dreams.
His first-ever EP has now had 7 million streams, while the video accompanying his track Better Now has had an incredible 9 million views. With his rapidly increasing number of fans hanging onto his every word on social media, it’s safe to say that Etham's unforgettable voice and vulnerable pop songs have connected in a big way.