Hopsin

In an era defined by cosigns and flashiness, Hopsin and his Funk Volume cohorts took to the rapper’s basement. Raised on the music of Eminem and 50 Cent, Hop studied how to engage fans, both with sharp lyricism and careful branding. Also having a passion for video production, Hop succeeded in going viral without big budgets. “I want people to know it’s a Hopsin video. A lot of things matter: Colors, cuts, wardrobe, and acting. Some rappers come out and look so fake instantly. You just gotta learn how to make yourself into something that there’s not a lot of things about you that people can knock.” On his self-released sophomore album, Raw, Hopsin embodied a confidence in the vein of Hip Hop legends. “I realized we had something. I made $4,000 in one day off that album. It’s still a lot to me today, but back then, I was living off just a few dollars a week.” Following, Hop was performing for hundreds nightly on the I Am Raw Tour. The mastermind recalls, “I knew things were taking off a lot bigger and faster than we expected.”